Central Kebs
Case Studies

Kebab

See how we helped Central Kebs

Kebap, treated as a craft

Kebab as the art of flavour: lavash, bun, kebab box, high-quality meat, and house-made sauces.

Starting point

Great product, but nobody knew

Central Kebs had very little foot traffic and no online presence at all.

Practically invisible

Despite a strong product, the spot didn’t register in the neighbourhood. New residents had no idea it existed.

No online presence

No social media, no website, no way to pull customers in from the web.

A strategy from zero

A full launch: from scratch to recognition in Gdynia — website, social, and ads.

Competition nearby

Plenty of kebab spots in the neighbourhood. To stand out, you need to reach people nearby with a message that convinces.

What we did, step by step

Website, content, and local ads

A new site, mouth-watering posts, and campaigns within a few miles of the venue.

A new dedicated site

A dedicated site with the menu, the “art of kebab” story, and contact details — the hub for everything online.

Regular social posts

Content built around appetising shots of dishes and ingredients. Close-ups of the food outperform generic venue shots, and delivery-focused messaging drives the highest engagement.

Facebook and Instagram campaigns

Ads driving traffic to the site and the door, targeted at people in the neighbourhood. Figures from 5 weeks of campaigns.

PeriodClicksReach
16–22.02.202630125 736 os.
23.02–01.03.202653535 012 os.
02–08.03.202632120 780 os.
09–15.03.202638522 975 os.
16–22.03.202621914 697 os.
Total1 761~119 200 os.
This is what our work looks like

Posts for Central Kebs

Hours, meat quality, and community — authentic content from the venue.

central_kebs

📍 Open every day — find us in the neighbourhood!

central_kebs 📍 Open every day — find us in the neighbourhood!

central_kebs

Opening hours: Mon–Fri 11–20, Sat 12–21, Sun 12–20. We're ready!

central_kebs Opening hours: Mon–Fri 11–20, Sat 12–21, Sun 12–20. We're ready!

central_kebs

New kebab spot in town — quality meat, hand-stretched lavash, free sauce top-ups 🔥

central_kebs New kebab spot in town — quality meat, hand-stretched lavash, free sauce top-ups 🔥

central_kebs

What do you order most? Lavash, bun, plate, or box? Tell us!

central_kebs What do you order most? Lavash, bun, plate, or box? Tell us!

central_kebs

Sun's out, kebab's waiting ☀️ A walk around the block + Central Kebs.

central_kebs Sun's out, kebab's waiting ☀️ A walk around the block + Central Kebs.

central_kebs

Meat quality = kebab quality 💪 Fresh deliveries, house spice blends.

central_kebs Meat quality = kebab quality 💪 Fresh deliveries, house spice blends.

central_kebs

📍 Open every day — find us in the neighbourhood!

central_kebs 📍 Open every day — find us in the neighbourhood!

central_kebs

Opening hours: Mon–Fri 11–20, Sat 12–21, Sun 12–20. We're ready!

central_kebs Opening hours: Mon–Fri 11–20, Sat 12–21, Sun 12–20. We're ready!

central_kebs

New kebab spot in town — quality meat, hand-stretched lavash, free sauce top-ups 🔥

central_kebs New kebab spot in town — quality meat, hand-stretched lavash, free sauce top-ups 🔥

central_kebs

What do you order most? Lavash, bun, plate, or box? Tell us!

central_kebs What do you order most? Lavash, bun, plate, or box? Tell us!

central_kebs

Sun's out, kebab's waiting ☀️ A walk around the block + Central Kebs.

central_kebs Sun's out, kebab's waiting ☀️ A walk around the block + Central Kebs.

central_kebs

Meat quality = kebab quality 💪 Fresh deliveries, house spice blends.

central_kebs Meat quality = kebab quality 💪 Fresh deliveries, house spice blends.

central_kebs

📍 Open every day — find us in the neighbourhood!

central_kebs 📍 Open every day — find us in the neighbourhood!

central_kebs

Opening hours: Mon–Fri 11–20, Sat 12–21, Sun 12–20. We're ready!

central_kebs Opening hours: Mon–Fri 11–20, Sat 12–21, Sun 12–20. We're ready!

central_kebs

New kebab spot in town — quality meat, hand-stretched lavash, free sauce top-ups 🔥

central_kebs New kebab spot in town — quality meat, hand-stretched lavash, free sauce top-ups 🔥

central_kebs

What do you order most? Lavash, bun, plate, or box? Tell us!

central_kebs What do you order most? Lavash, bun, plate, or box? Tell us!

central_kebs

Sun's out, kebab's waiting ☀️ A walk around the block + Central Kebs.

central_kebs Sun's out, kebab's waiting ☀️ A walk around the block + Central Kebs.

central_kebs

Meat quality = kebab quality 💪 Fresh deliveries, house spice blends.

central_kebs Meat quality = kebab quality 💪 Fresh deliveries, house spice blends.

The place was practically unknown. In 5 weeks of campaigns we reached over 119,000 people in the neighbourhood. Delivery promos had the highest click-through of all. The new site became the central hub for our communication.

Campaign results

Central Kebs

Outcomes of the collaboration

Local visibility from zero

Reach, clicks, and cost per click below the industry average.

119,000

People reached

Unique reach over roughly 5 weeks of paid campaigns.

1,761

Ad clicks

Real interest in the offer — traffic to the site and engagement.

Low CPC

Cost per click

Well below the market average for food & drink thanks to tight targeting.

132,819

Ad impressions

Broad ad visibility across the local market.

An investment that pays off

Starting from scratch in a new city?

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